Rufus Parkinson has been named Managing Director – Global Travel Retail at family-held drinks company William Grant & Sons.
Parkinson joined the group in June 2023 as Regional Director Global Travel Retail for Europe, the Americas, India and the Middle East.
Fluent in Mandarin, Parkinson has an extensive background in luxury consumer brands, FMCG and retail, and has previously held senior leadership roles at Moët Hennessy and Mars. He is charged with steering the group’s GTR team as it continues to build on established leadership positions within the premium spirits sector, and brings “a depth of brand building and global commercial expertise” to his new role, said the company.
Commenting on Parkinson’s appointment, William Grant & Sons Chief Commercial Officer Doug Bagley said: “I am confident that Rufus’s experience will allow him to drive our GTR channel to ensure long-term sustainable value growth.”
Parkinson noted: “I am delighted to take on this key role and explore new ways in which to meet the evolving demands of travelling consumers – and our retail partners. The resurgence of the luxury spirits segment within global travel retail offers so many exciting opportunities, and we will continue to push the boundaries of innovation in order to deliver memorable brand experiences, drive footfall and uplift sales.” ✈
