William Grant & Sons has showcased its extensive portfolio of spirits brands at the TFWA World Exhibition & Conference in Cannes.
The spirits company cast the spotlight on leading UK ultra-premium gin brand Silent Pool Gin. As reported, it has announced its full acquisition of the brand early this month.
As the brand’s global supply chain and distribution partner in global travel retail, William Grant & Sons will help expand its presence across different markets.
William Grant & Sons Chief Commercial Officer Doug Bagley said: “There is huge enthusiasm across the William Grant & Sons team to develop the presence of Silent Pool Gin globally, having added this ultra-premium gin to the portfolio.
“With the deep sector expertise of our Global Travel Retail team working to develop this unique brand, we plan to build on its great success in the coming years.”
Silent Pool Gin has increased its footprint in the travel retail channel in recent years. It has hosted a series of promotional activations across the globe over the past 12 months, from London Heathrow to Sydney Airport.
Highlights include a special numbered edition of Black Juniper Gin for Dubai Duty Free 40th Anniversary celebration and a specially crafted English Garden Expression for London Gatwick inspired by Surrey Gardens in summer. ✈
