Perhaps the best ice cream mankind begat.
I love vanilla because it’s all that.
– From ‘Vanilla Ice Cream’ by JustaGuy (AllPoetry.com)
To celebrate its ambitious plan to build food into the number one most-purchased food category in travel retail, Nestlé is offering a fabulous food hamper in a daily competition open to all travel retailers and landlords throughout December.
The competition coincides with a compelling visual makeover of The Moodie Davitt Report.com home page this month. In support of the Nestlé ambition, The Moodie Davitt Report has renamed our category page Food & Confectionery (as opposed to Confectionery & Fine Foods).
To enter our competition, please email Martin Moodie at Martin@MoodieDavittReport.com headed ‘Nestlé Food Category – VERSE Competition’, simply naming a food starting with V in the body of your e-mail. A prize draw will be held each working day until 24 December (please state the date of entry )in your email. Each is open to anyone in the travel retail community.
Why the V? Simple. At the Virtual Travel Retail Expo in October, Nestlé International Travel Retail (NITR) General Manager Stewart Dryburgh outlined Nestlé’s VERSE growth model, an acronym representing five pillars: Value, Engagement, Regeneration, Sense of Place and Execution. Each one has a vital role to play in ensuring that Nestlé’s ‘food in 50% of baskets’ target in travel retail is met by 2030, if not before.
{NITR General Manager Stewart Dryburgh revealed an ambitious plan to “reignite and delight” and drive sales of confectionery and the wider food category during a compelling presentation and Q&A with The Moodie Davitt Report Founder & Chairman Martin Moodie at the Virtual Travel Retail Expo. Click on the icon to view.}
Chapter and VERSE
‘Building food into the #1 most purchased category in travel retail’ – a simple expression of a bold ambition that Nestlé is bringing to the industry – was the subject of a recent Moodie Davitt Spotlight Series eZine edition.
Food & confectionery is already the number-one driver of cross-category purchase and the second-most purchased category, research says. Nestlé’s goal is to leverage the currently untapped potential of food, ensuring it is in 50% of baskets by the end of the decade. Crucially, that means not just focusing on the traditional and highly attractive confectionery category, but also exploiting the opportunities across the food category, encompassing local foods alongside global food brands not yet widely present in travel retail.
