Paramount Farms has reported “strong interest” from retailers in the Middle Eastern, Asian and South American markets to its Wonderful Pistachio brand, following feedback last year’s TFWA World Exhibition.
Paramount Farms Sales Director Australia/SE Asia James Kfouri said: “The travel retail exclusive presentations are now in production and will be available to all customers in mid February. We are then confident of announcing a number of retail listings as they are confirmed.”
The company introduced two new exclusive pack sizes at the Cannes show: a 300g pack of Roasted & Salted pistachios and a 275g pack of award-winning Salt & Pepper pistachios. With a recommended retail price of US$11.00 both items come in resealable stand up pouches and carry a global travel retail exclusive logo.
A travel retail version of Paramount’s existing 510g gift bag which includes a hang-tag with multilingual nutrition and ingredients details was also highlighted.
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Paramount Farms showcased two new exclusive pack sizes in Cannes: a 300g pack of Roasted & Salted pistachios and a 275g pack of the award-winning Salt & Pepper pistachios |
The Cannes exhibition, according to Kfouri, provided the company with essential feedback on the range. “As a direct result of meetings at TFWA World Exhibition we have revamped our display stands and made them half the original size. We have also opened warehouses in Singapore, Jebel Ali and Germany to cater for regional supply to customers that cannot order containers,” he said.
The company has also set up a travel retail website for the brand at www.wonderfulpistachios.com/travelretail
“The next phase in our strategy is to introduce the travel retail presentations to buyers in the Americas region – where, of course, the Wonderful Pistachio brand name is already well known. Indeed, Wonderful Pistachio is currently the No. 1 snack nut brand in the US – so we are very confident for travel retail distribution in the region,” Kfouri added.
“We’ve been very encouraged with the response to both the essence of the brand and the products. There is a clear demand in travel retail for products that meet the demand for healthier savoury snacks which, at the same time, are still fun to eat and tasty.
“The Wonderful Pistachio brand is ideal in this respect and comes with the added benefit of being equally suitable for gifting,” he concluded.
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