US. Leading sports eyewear brand Gatorz has announced a multi-year distribution agreement with World Class Brands (WCB) to distribute Gatorz sunglasses in the travel retail channel.
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Gatorz CEO Kerry Lynch (left) believes the World Class Brands distribution agreement will greatly increase the brand’s global visibility within the travel retail sector |
Gatorz’s existing distributor Encore International – which has been instrumental in the launch and rapid growth of the brand within the channel – is to merge its business into WCB as part of the Gatorz agreement.
“We are delighted with the new partnership between Encore International, Gatorz Eyewear and WCB. It is an opportunity to dramatically grow the Gatorz business within the global travel retail environment, heightening Gatorz brand awareness and sales on the international front,” said Encore International President Caroline Baile.
Gatorz CEO Kerry Lynch added: “The new partnership between Encore International, World Class Brands and Gatorz Eyewear will elevate our brand significantly to a new level on a global front in the travel retail market. We had a +683% increase in sales, with just the resources of Encore, in the last quarter for this channel. With this announcement, we expect that we can build consistent and repetitive sales volumes in this channel.”
World Class Brands will become the exclusive agent for Gatorz sunglasses and accessories within the travel retail sector. WCB also distributes other brands such as Bulova Timepieces, Crislu Flawless Cubic Zirconia, Joia De Majorca and Sea Jewels Perfumes within duty free markets.
World Class Brands President Lenny Di Cristofano concluded: “The combined resources, reach and power of WCB, combined with Encore, makes for a unique and powerful footprint for Gatorz. We are delighted to be associated with people and products of such high quality.”
About World Class Brands
World Class Brands is an agent for luxury brands and products to businesses in the travel retail, duty free, and inflight markets including: airport shop operators, cruise ships/ferries, border shops and airline operators. World Class Brands provides brands to over 50 airlines and more than 400 individual duty free operators.
For details visit: www.worldclassbrands.com
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