UK. World Duty Free’s instore activations for the summer family festival it is co-hosting at London Gatwick Airport are now in full swing.
The retailer held a VIP media event in its north terminal store this week to raise consumer awareness of the campaign across social media. The event was attended by 10 bloggers and influencers (pictured below) who experienced beauty makeovers and discovered exclusive products as a resident DJ played festival-inspired tracks.
During the summer festival, beauty brands including MAC, Estée Lauder and Clinique are offering complimentary makeovers to customers visiting the World Duty Free stores in the airport’s north and south terminals.
As reported, Gatwick’s World Duty Free stores are offering two new flavours of Edinburgh Gin – Rhubarb & Ginger and Watermelon & Lime. The latter is exclusive to World Duty Free.
World Duty Free customers can also buy a 125ml Lancaster Tan Maximizer for £4.99 (US$6.30) when they spend £100 or more on beauty products.
