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INTERNATIONAL. World Duty Free Group today launched its new brand logo and identity, in what the Autogrill-owned travel retailer described as the “final stage in the rebranding process”.
The combination of the brand mark with a two-colour infinity icon, has been designed to reflect the organisation’s positioning as a premium, global player within the travel retail sector.
This graphic device has been created for World Duty Free Group to convey its brand vision, which is based on partnership, flexibility, adaptability and innovation.
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José María Palencia: “A unique corporate logo that conveys the essence of our brand” |
The company noted: “The flexible, sweeping lines within the logo are inspired by the architecture of airport environments; whilst the rounded shapes and “˜organic’ nature of the infinity symbol itself, reinforce the sentiments of partnership and collaboration.”
World Duty Free Group CEO José María Palencia said: “In September 2011, we were able to share with the industry our new brand name – World Duty Free Group.
“This cemented the integration of our retail brands, Aldeasa and WDF, into a single global entity. The name World Duty Free Group reflects the heritage and brand equity of the company, and our next goal has been to devise a unique corporate logo that conveys the essence of our brand.”
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“The company said there are currently no plans to change the individual fascias on World Duty Free Group’s stores.
It noted: “The main tax and duty free brands of Aldeasa and World Duty Free have valuable brand equity, in terms of the reputation and goodwill that has been built up over many years in these familiar names.”
Palencia concluded: “High quality stores, great products and unrivalled customer service will continue to characterise our business, as we embrace the challenge of presenting international travellers with the wide range of globally respected brands they demand, in exciting retail environments all over the world.”
