UK. World Duty Free Group (WDFG) has introduced a new premium concept store for sunglasses, called Sunglassses Boutique, at London Heathrow Airport Terminal 3.
Featuring a striking mirrored exterior and intimate boutique-style interior, the store is said to deliver affordable luxury within a premium environment. Customers can browse more than 1,600 styles from over 40 different brands, all at tax- free prices.
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The Sunglasses Boutique is said to deliver affordable luxury within a premium environment |
Sunglasses Boutique expands on the extensive range of sunglasses available in the main World Duty Free store located in Terminal 3, thereby offering customers even more choice, plus a selection of new brands including Celine, Ferragamo, Hugo Boss, Jimmy Choo, Kate Spade, Liu Jo and Valentino.
Male and female styles are ranged on either side of the store, and there are strong wall personalisations for Prada and Dior. A new gondola has been created for the boutique, featuring a more open design to showcase the products. Gondola displays are dedicated to fashion styles; wall and column fixtures feature luxury sunglasses and best-sellers.
WDFG Category Manager for Luxury – UK Moyra Race commented: “We are delighted with the Sunglasses Boutique concept. Our customers have the option to enjoy a more luxurious and bespoke store environment and discover a wider range of brands and styles.
“This specialist sunglasses store reflects our commitment to delivering outstanding product choice, value and customer service, and will deliver an exciting shopping experience for those travelling through Heathrow’s Terminal 3.”
