World Duty Free reveals new-look store at Belfast City

WDF Director of Retail Operations Fred Creighton (left) and Belfast City Airport CEO Brian Ambrose celebrate the opening

UK. WDF today celebrated the official opening of its new airside World Duty Free store at George Best Belfast City Airport.

After winning a ten-year contract extension taking it to 2019, WDF has relocated the Alpha Airport Shopping outlet – which operated at Belfast City Airport since 2004 – and transformed it into a larger World Duty Free store.

Covering 2,126sq ft of retail space the new store offers a larger selection of products and some brands that are new to the Belfast store including Guerlain, Versace, Hermès, Chloé and Cartier.

A recent addition is a 372sq ft liquor area which stocks an extensive range of whiskies – with a strong focus on Irish whiskeys – plus spirits, wines and Champagnes.

WDF Director of Retail Operations Fred Creighton said: “We were delighted to have this opportunity to work in close partnership with Belfast City Airport and help create the exceptional customer experience they were seeking to deliver.”

He added: “When we were awarded a renewed contract at Belfast, we saw it as an opportunity to bring the recognised World Duty Free brand to the airport and give our customers a first class shopping experience, along with exceptional value and choice across all product categories.”

Belfast City Airport CEO Brian Ambrose noted: “˜We had exciting plans for our redevelopment of the airside facilities at Belfast and WDF really embraced those and worked with us to help make them a reality.”

“The World Duty Free store is a bigger retail space and brings a prestigious shopping environment to the airport, along with some great new brands and an extensive product choice, including for the first time at our airport, a range of liquor. We are sure that our customers will love this transformation of Belfast City Airport.”