Spanish jewellery, accessories and fragrance brand Tous has extended its LoveMe perfume line with The Silver.
The new fragrance, which takes inspiration from the metal used to bring the first Tous teddy bear icon to life as a pendant in 1985, has featured in activations throughout November and December in selected European airports and duty free stores in the Caribbean.
The Silver is the work of Perfumer Sonia Constant, with notes of tangerine, peach and pear, followed by jasmine, rose petals and tuberose, on a sandalwood, amber and musk base.
“Like a silver jewel shining on the skin, I envisioned this fragrance with sparkling facets, reflecting the light of the person wearing it,” Constant said.
Like the LoveMe and LoveMe Onyx, which were launched in 2020 and 2021 respectively, The Silver’s bottle echoes the Tous bear design. The silver finish is varnished to protect against metallisation and the cap resembles the Tous pendant ring.
The Silver’s packaging features textured cardboard used in Tous jewellery cases, the same pink colour of the original LoveMe fragrances and silver highlights. ✈
