FINLAND. Finnish toy retailer XS Lelut, in partnership with Helsinki Airport operator Finavia, has opened its first travel retail store.
The 110sq m store – located in Helsinki Airport’s Schengen area, next to gate 21 – offers some of the brand’s most popular toys, games and accessories, as well as Finnish destination merchandise.
XS Lelut [Lelut is Finnish for toys -Ed] is a leading toy retailer in the Baltic countries and beyond, operating over 50 premium toy stores across Estonia, Finland, Sweden, Latvia, Lithuania, Republic of Georgia, Slovenia and Uzbekistan.
Many of the XS Lelut products are designed in-house. The retailer also stocks licensed ranges, many based on TV/film and online content-based characters.
XS Lelut Head of Retail Janis Jasenovics told The Moodie Davitt Report: “The store is designed to cater for both international and domestic passengers – the product range has been thought out to satisfy the needs of customers on the go.
“Helsinki Airport operator Finavia has proven to be an excellent partner for delivering great customer experience, which is what the XS Lelut name stands for.
“We want customers to feel happy and remember each visit to XS Lelut and we hope that our store with Finavia will help to achieve just that.
“Opening our first airport shop in our home city airport, and one of the best in Europe, is an important step for the expansion of our business.” ✈
