Your complete guide to Fragrances of the World – 16/01/07

The 23rd edition of Fragrances of the World 2007 is out this month

Michael Edwards’ Fragrance Wheel

AUSTRALIA. FiFi award-winning author Michael Edwards has released the latest edition of his annual fragrance bible, Fragrances of the World 2007.

Published this month, the new guide – the 23rd edition – sorts by family more than 5,000 selective, niche, masstige, mass, direct retail, limited edition and travel retail fragrances. It adds 581 new fragrances.

As the world’s most comprehensive customer selection guide, the annual Fragrances of the World listings provide an overview of international fragrance activity.

Edwards has undertaken preliminary analysis of the 2006 launches, compared to 2005 and 1996. The following figures are extracted from his FiFi award-winning Fragrances of the World.Info database:

According to Edwards, niche and celebrity fragrances continued to fuel the avalanche of new initiatives, but limited editions and flankers were increasingly used to extend brand equities:

About Fragrances of the World

Now in its 23rd annual edition, Fragrances of the World is a guide that aims to make it practical for retailers to sell by scent.

At the counter it is designed to help customers find the fragrances they are most likely to enjoy. It also aims to reduce the chance of lost sales because it makes it easy to suggest an alternative when a particular fragrance is not stocked.

Fragrances of the World classifications fuel the Nordstrom, Sephora and World Duty Free online Fragrance Finder tools.

Fragrances of the World 2007 can be ordered online at www.fragrancesoftheworld.com

The price is US$150 / £80 / €120 (Middle East and Rest of the World US$150). Delivery charges vary from country to country.

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