UAE. YSL Beauté, part of L’Oréal Groupe, and Dubai Duty Free have joined hands to launch the Le Vestiaire des Parfums podium at Dubai International Airport (DXB). The podium shone the light on Cuir, the newest scent in the Le Vestiaire des Parfums range. It ran throughout May.
Le Vestiaire des Parfums pays homage to the key pieces in brand founder/fashion designer Yves Saint Laurent’s fashion repertoire. The collection offers high-end fragrances each inspired by the materials, silhouettes and archival designs of Yves Saint Laurent.
The podium brought the Les Vestiaire des Parfums collection to life via a luxurious olfactive experience. One of the standout elements was the YSL Printing Lab, which printed a variety of patterns onto the Le Vestiaire fragrance bottles. The patterns were inspired by the travels of the famous couturier.
Cuir takes inspiration from a sleek, tailored black leather blazer. It is a woody, spicy and leathery scent that blends Oud with Violet Leaf notes. At the podium, travellers were able to scan a QR code from the fragrance blotter to discover the new scent and unlock key fragrance information. ✈
