FRANCE. The Yves Saint Laurent (YSL) group has unveiled a new men’s fragrance from Italian fashion house Zegna. ZegnaIntenso will be available in travel retail from 1 February 2007.
Described as the most sensual and virile Zegna fragrance to date, the juice features light and dark elements – an olfactory chiaroscuro – and is a fragrance of contrasts, according to YSL.
The light side comes courtesy of fresh notes such as green mandarin and Italian lemon, offset by a touch of cardamom and pink peppercorns. The dark side is represented by oriental notes of iris, vetiver, woods and musk.
The fragrance flacon is a simple rectangle, featuring black horizontal stripes, topped with a solid black cap. The overall effect is designed to deliver an optical illusion of light and shadow, as seen through a Venetian blind.
The fragrance name is embossed at the bottom of the bottle in silver, against a black band said to be reminiscent of a tuxedo cummerband or a scarf. The outer carton echoes the black and silver stripe motif.
ZegnaIntenso is available as a 50ml and 100ml edt, a 100ml after shave lotion and a 75ml stick deodorant. The recommended price points in travel retail are €36, €48, €32 and €14.40, respectively.
In other news, YSL has extended its latest flagship men’s fragrance, L’Homme Yves Saint Laurent, with a new 40ml edt Travel Spray (right). It will be available in travel retail from 15 January, priced at €31.20.
Also launching in January are a 100ml After Shave Balm (€30) and a natural deo spray (€19.20).
L’Homme Yves Saint Laurent made its debut in September. It is described as “the embodiment of all masculine attributes and all aspects of virility”. The face of the scent is Olivier Martinez.
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