FRANCE. The L’Oréal group introduced a major promotional campaign for the new Yves Saint Laurent Parisienne feminine fragrance last month, at Paris Charles de Gaulle Airport Terminal E. The event is a partnership effort between YSL, Aelia, JC Decaux and Aéroports de Paris.
 |
The high-profile promotional campaign for the new YSL Parisienne fragrance, at Paris Charles de Gaulle Terminal E |
Introducing the event is a 6m podium, which features a giant video screen playing the fragrance’s TV advertisement. It also incorporates product displays and large fragrance dummies.
Beyond security, promoters have been inviting travellers to discover the new scent in-store, and have distributed flyers promoting an exclusive Aelia/YSL bracelet offer. Inside the terminal’s main fragrance and cosmetics shop, a high-profile Parisienne gondola displays the product offer.
In addition, until the end of December, a YSL multimedia wall in Terminal E will welcome travellers before they navigate passport control.
MORE STORIES ON PARISIENNE/YSL
