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Black Opium Nuit Blanche is packaged in the signature Black Opium bottle and features a black-red lacquered bottle and a rose-gold cap | |
To mark the launch of Black Opium Nuit Blanche, Yves Saint Laurent Beauté has created a double-screen interactive film in which passengers at Paris Charles de Gaulle Airport get to follow Black Opium ambassadress Edie Campbell on a night out.
The film is being screened at the Black Opium podium in the S3 shop until 10 February. Directed by Louis de Caunes, it shows model Edie Campbell partying with friends and catching the eye of a handsome stranger.
By connecting their smartphones to the interactive screen, via www.yslblackopium.com, travellers can watch their phone “˜become’ Edie’s phone. It shows the messages she sends and receives during the party, the music she is listening to and the “selfies” she takes.
Black Opium Nuit Blanche is the third fragrance in the Black Opium series and, like the others, was created by Master Perfumers Nathalie Lorson, Marie Salamagne, Honorine Blanc and Olivier Cresp. Described as “a new luminous and energetic interpretation of Black Opium”, top notes include rice vapour and bourbon pepper, atop a heart of orange blossom and peony while the base blends coffee and sandalwood.
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Second screen technology: the Black Opium podium at the S3 shop allows two devices to connect together |
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