Yves Saint Laurent (YSL) has partnered The Nuance Group to launch its new Le Teint Touche Éclat foundation via a multi-axis podium at Zürich Airport.
Running from 28 September to 17 November, the installation includes a Le Teint Touche Éclat photo booth – said to be a first for the brand in travel retail. The photo booth was designed as a “fun‐to‐use digital device” that reproduces the make-up results of the new foundation with the help of an Instagram filter.
YSL beauty advisors are on‐site to help shoppers with a flash makeover, experience the YSL signature complexion and discover YSL make‐up best sellers such as Touche Éclat, Rouge Pur Couture Vernis à Lèvres, La Laque Couture and Mascara Volume Effet Faux Cils. A spray of YSL’s new fragrance, Manifesto, adds the final touch to the customer’s new look.
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YSL beauty advisors help shoppers with a makeover, experience the YSL signature complexion and discover YSL make-up best sellers such as Touche Éclat, Rouge Pur Couture Vernis à Lèvres, La Laque Couture and Mascara Volume Effet Faux Cils |
Following their makeovers, customers are invited into the YSL photo booth to capture the moment by printing one or two copies of their pictures; they can also post it on their Facebook pages.
A digital screen will showcase five short films featuring some of the world’s leading beauty bloggers, talking about their experience using Le Teint Touche Éclat and sharing beauty tips.
Commenting on the “˜retailtainment’ campaign, YSL said: “Once again, the brand is offering fans a truly comprehensive service for women from all over the world to enhance their beauty – and fight against boredom. A main ingredient of success for this event was the working trinity between Nuance, Zürich Airport and Yves Saint Laurent in a collaborative and creative manner.”
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The YSL Le Teint Touche Éclat photo booth – a first for the brand in travel retail – allows customers to capture their makeovers and print their pictures or post them on Facebook |
