FRANCE. Parfums Yves Saint Laurent is updating a selection of key fragrance franchises this month with new editions.
Novelties within the women’s sector include an Opium Collector limited-edition 50ml edt spray, which will be priced at €60.82. This features the original juice, in updated packaging.
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| YSL’s “Healthy Look Tools” for L’Homme: pioneering skincare for the metrosexual market | ||
The red lacquer flacon includes a transparent half circle; the outer carton is a flamboyant red.
YSL’s latest feminine fragrance, Elle, has been updated with two new versions, an Intense 50ml edp spray (€62.48) and a 3.5g Intense Solid Perfume (€39.94).
The Intense juice is more concentrated than the original, and features raspberry, jasmine, iris and patchouli. The flacon is adorned with a black stripe, in a nod to the iconic YSL tux, and the scent’s positioning as an ideal night-time fragrance.
The Intense Solid Perfume is packaged in a square, black compact, decorated with the YSL Cassandra logo in fuchsia.
Lastly for women, YSL has created a Collector Edition Sparkling edp for its Cinéma scent (€60.66 for 50ml).
The fragrance is imbued with a subtle glitter that delivers an iridescent gleam to the skin. The flacon, and the outer carton, are decorated with shiny gold stars.
Meanwhile for men, YSL has extended its L’Homme fragrance range with three new skin treatments known collectively as the “Healthy Look Tools”: L’Homme Radiant Touch for Men (€26.86 for 2.5ml), L’Homme Healthy Look Moisturizer (€30.78 for 50ml) and L’Homme Anti-Fatigue Treatment (€30.78 for 10g).
All three items are presented in cylindrical, gun-metal grey packaging with chrome accents.
The Anti-Fatigue Treatment is an energising stick whose application is said to instantly reinvigorate skin. It delivers an icy, tightening effect that makes skin smoother, radiant and more matte, according to YSL. It is also lightly scented with the L’Homme fragrance.
The Healthy Look Moisturizer is a triple-action gel that is said to guarantee hydration, well-being and a healthy look. It includes fine particles that release a hint of colour on application to naturally brighten a dull complexion.
Radiant Touch for Men is a masculine version of YSL’s iconic Touche Eclat highlighter.
Featuring the familiar pen-brush design, it should be applied directly to areas that are showing signs of fatigue or imperfection. It contains special light-reflecting pigments and stimulating plant complexes.
Lastly, the YSL group has unveiled a 100ml edt limited-edition version of Zegna Intenso. It will be available in travel retail from 15 September, priced at around €48.80.
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