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French botanical beauty brand Yves Rocher made its debut at the TFWA Asia Pacific show in Singapore last month. The company, known for its efficient, natural beauty products, is looking to build its business in travel retail, to complement its international presence.
“It’s an important year for us,” Trade Marketing Retail Manager Aurèle Gaüzère told The Moodie Report. “We have opened our first airport doors in Europe, with Aelia, and we expect more to follow.”
The brand revealed last year that it would be targeting Europe, Russia and Turkey for its travel retail debut, given its well-established presence on the corresponding local markets. To date, it is available at Paris Charles de Gaulle, Toulouse and Brussels airports.
Yves Rocher has worked hard to create a collection of travel retail sets, which it showcased at Singapore. “We are new to this market, so we want people to see the brand, and discover that we have a lot to offer,” explained Gaüzère. “We are very versatile, and able to tailor our offer.”
The Yves Rocher portfolio comprises over 700 references, and covers skin care, body care, make-up, sun care, hair care and fine fragrances. The company has recently strengthened its anti-ageing portfolio with the launch of Anti-Age Global, which comprises day, night and eye care products.
“This collection harnesses the power of 4G plant source cells,” noted Gaüzère, “and consumers see results after just six days’ use. It targets wrinkles, moisture, density, radiance and firmness.”
She added: “The line was launched in France in the second half of 2012, and is now rolling out globally. We are very happy with the results so far.”
