Yves Saint Laurent Beauté unveils new fragrance ambassador

The new face of La Nuit de L’Homme

Yves Saint Laurent Beauté (YSL) has announced that US actor Garrett Hedlund is the new ambassador for its men’s fragrance La Nuit de L’Homme, launched in 2009. The previous face was French actor Vincent Cassel.

“Yves Saint Laurent expresses a unique style between elegance and freedom, sophistication and daring,” declared YSL Beauté General Manager Stephan Bezy. “The brand embodies the spirit of a very strong and virile man, who also assumes his great sensitivity. Garrett Hedlund expresses this duality to perfection. He has also taken on some real cinematic challenges which show a man with a strong personality fully assuming his choices and convictions.”

Minnesota-born Hedlund was just eighteen when he won the role of Patroclus, in Troy, directed by Wolfgang Peterson. His other key films include Friday Night Lights, Four Brothers, Eragon, Death Sentence, Tron Legacy, Country Strong and On the Road.

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