Yves Saint Laurent strengthens its anti-wrinkle offering – 02/02/05

FRANCE. Parfums Yves Saint Laurent has extended its Lisse Expert anti-ageing range with a new treatment, called Lisse Expert Advanced Intensive Anti-Wrinkle Creme. It is being rolled out to travel retail this month.

Lisse Expert Advanced is claimed to offer consumers the first morpho-smoothing care that is tailor-made to the depth and nature of their wrinkles.

The key ingredient is the so-called Wrinkle Profiling Complex, which is said to help the skin resist the various tensile strains placed upon it, and so counteract all types of wrinkles.

According to YSL, clinical tests carried out with 40 women showed a 56% wrinkle reduction, and a 61% deep wrinkle correction, after one month’s use.

Lisse Expert Advanced also aids hydration, thanks to the inclusion of hyaluronic acid and a moisture-trapping polymer.

“Soft-focus” corrective pigments help to smooth away imperfections upon application.

Suitable even for sensitive skins, Lisse Expert Advanced Intensive Anti-Wrinkle Creme is available in two sizes. The 30ml will be priced at about €38.50 in travel retail; the 50ml at €56.

MORE STORIES ON YVES SAINT LAURENT

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YSL extends its Travel Selection collection – 26/07/04

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