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The Zamara bracelet graces the front and back covers of Etihad’s Exclusives shopping guide |
MONACO. Zeades, the Monte Carlo-based jewellery and accessories brand, is introducing several new products onboard leading airlines in the Middle East.
The Colour My Skin collection was “an instant hit” in the region, Zeades said. The products are said to combine the twin pillars of the brand: its Monte-Carlo design and the incorporation of fine Italian leather into its jewellery and accessories.
Abu Dhabi-based carrier Etihad Airways devoted both front and back covers of its Exclusives shopping guide to Zeades. The guide highlighted the brand’s best-selling Zamara bracelet, part of its Daring Diva line.
Zamara is described as a bold design in white quilted leather enhanced with a delicate rose-gold charm set with a brilliant-cut Austrian crystal. A bracelet set was created specially for Etihad: a single charm can be added to either the white or a silver bracelet. Etihad recently confirmed a second listing for June 2010 and will dedicate a full page to the Zamara bracelet.
In its Shopping Extravaganza inflight publication, Qatar Airways has introduced the Surface Fleet Watch from the new men’s collection. The Surface Fleet is designed to be masculine in both technology and aesthetics: the hi-tech dial has luminous numbers on a carbon base and is worn with a black leather bracelet with a butterfly clasp.
Saudi Arabian Airlines is also a Zeades partner with two listings. Its inflight magazine Skysales first listed the Windham Dual Time Watch, a high-resistance 316L rose-gold stainless steel case with a croc-print band in Italian leather from the Zeades men’s collection.
Now Qatar Airways has added the best-selling Mandragore watch, featuring a contemporary design with a touch of retro. The Japanese Citizen quartz movement is multifunctional – displaying hours, minutes, date and day – while the case is rose-gold high-resistance 316L stainless steel and the bracelet is in brown Italian leather.
The rose-gold version of the Mandragore watch takes centre stage on the cover of the Air Madagascar inflight magazine. The women’s watches Arise and Voltina are also featured inside the publication.
For details, contact Zeades, tel: +377 97 77 78 17, fax: +377 97 77 78 18, or e-mail: info@zeades.com. Visit www.zeades.com.
