In a collaboration that will see the world’s most successful football club team up with a famed Italian luxury fashion house, Zegna will become Real Madrid’s official luxury travel wear partner from the 2022/23 season onwards.
Both Real Madrid’s football and basketball squads will wear the exclusive Zegna apparel.
The partnership will be officially unveiled on 30 September during an exclusive event in Madrid. Made to measure collection items that blend the heritage of the two brands as well as Zegna’s contemporary aesthetic will be available in selected boutiques globally.
The Real Madrid players will sport the brand’s luxury travel wear, such as the Triple Stitch Sneaker.
Zegna recently unveiled its new logo based on a double-stripe graphic that pays tribute to a road known as 232 which crosses through Oasi Zegna. The Oasi Zegna is a free access natural territory in Northern Italy that was created as a result of Ermenegildo Zegna’s early commitments to sustainability. This road serves as an inspiration to Zegna and is woven into everything the company has done for 112 years.
Both institutions began in the early years of the 20th century. Real Madrid was founded in 1902, with Zegna beginning its operations in 1910. Over time, both Zegna and Real Madrid achieved great success: for Zegna it has come in the textile and luxury menswear industries, and for Real Madrid, it has come on the pitch.
