Zendaya Coleman is named new global ambassador for Lancôme

French beauty brand Lancôme today announced American actress, singer, and fashion authority Zendaya Coleman as the new face of the brand.

“It’s a huge honour to be able to represent a brand like Lancôme and join such an incredible line-up of iconic women,” said Ms Coleman.

Lancôme International President Françoise Lehmann commented: “We look forward to a joyous future with Zendaya, whose charisma, influence in film, music and fashion is undoubted. Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity.”

In 2017, she starred on the big screen in Marvel’s Spider-Man: Homecoming alongside Tom Holland and in The Greatest Showman with Hugh Jackman and Zac Efron. In 2018, she lent her voice to and sang in the animated film Smallfoot. This Summer, she will take on the lead role in HBO and A24 series Euphoria. She will also reprise her role of MJ in Spider-Man: Far From Home.

Outside the acting world, the 22-year old Ms Coleman is an established name in the fashion industry. She has graced the covers of some of the most international renowned publications. Lancôme described her as a “regular red carpet favourite”.

The model and actress has an extraordinary social media following of over 54 million. “She is a role model for her generation and she uses her voice to promote education and positivity,” said Lancôme. “At the same time, Zendaya’s involvement with charitable causes ties in with Lancome’s philanthropic commitment as well.” [Click here for an Entity article about Ms Coleman’s commitment to charity, body positivity and women’s causes.]

Zendaya Coleman joins a stellar line-up of Lancôme ambassadors that includes Julia Roberts, Kate Winslet, Isabella Rossellini, Penelope Cruz, Lupita Nyong’o, Lily Collins and Taylor Hill.