FRANCE. French luxury fashion house Zilli has unveiled the brand’s first cufflink collection and its new womenswear range.
The new cufflink collection includes 60 designs, all made of 18ct yellow, white and rose gold. Several pieces are set with precious stones such as diamonds, sapphires and rubies. Each pair comes in a mahogany case with stone certification.
The womenswear range, currently being developed and expanded, is made up of outerwear such as coats and jackets as well as key pieces of knitwear and shirts.
The accessories collection features scarves, hats (including the Russian-style Schapka), belts, small leathergoods handbags and luggage.
Materials used include silk, canvas and cashmere as well as calf and lambskin, alligator, ostrich and chinchilla.
Retail expansion
Recent domestic market developments include the refurbishment of Zilli’s London flagship boutique, a new store in Montreal and the opening of a 750sq m showroom in Milan.
In travel retail, the company is rolling out a strategy adapted to each geographical area and is consolidating its foothold in each of the major markets, including Europe, the Eastern bloc, the US, Asia and the Middle East.
The brand is reinforcing its presence in the Middle East with openings in Doha and in Dubai, thanks to a third boutique.
Other airport stores include Vienna and Paris Charles de Gaulle, both opened in 2006.
The fast-growing CIS region outstripped sales in the Old World markets for the first time in 2006 and is now the leading market, accounting for 45% of turnover.
In 2008, Zilli will expand into new territories such as India and China.
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Zilli launches first collection for women – 20/08/07
