David Warfel assumes the position of Zippo Vice President Global Marketing |
Zippo Manufacturing Company has announced the promotion of David Warfel to the new position of Vice President Global Marketing.
Warfel, Zippo Director of Global Marketing since 2008, has held positions in both corporate and agency marketing and has extensive international experience developing consumer brands in Central and Western Europe and Asia.
Prior to his work at Zippo, Warfel served as Executive Vice President for Billing Service Group in London. He also held the positions of Vice President Management Supervisor with BBDO advertising agency and Account Supervisor with Young and Rubicam.
In his new role, Warfel will oversee all domestic, international, and distributor marketing programmes and corporate brand development. He will also provide senior marketing leadership for the company’s Ronson Consumer Products brand and for Zippo wholly owned subsidiary, W.R. Case & Sons Cutlery Co.
“It has been a thrill to be a part of this iconic American company and watch it grow to the worldwide brand that it is today,” Warfel said. “As I move into this next chapter, I look forward to working with our global teams across the USA, EMEA and Asia as we continue to engage new markets and drive further success for the Zippo brands.”
