US. Zirh Holdings has signed a long-term development and distribution agreement with direct sales company Jafra Cosmetics. Under the terms of the agreement, Zirh will create exclusive skincare and fragrance products for sale within the Jafra sales network.
“Zirh is a brand that enjoys a unique position in the men’s market,” noted Zirh Holdings President Brian Robinson. “Our company has proven that its development and marketing resources produce high-quality and compelling skincare and fragrance products.
“Jafra’s established network of over 500,000 beauty consultants worldwide not only allows Zirh to substantially increase its sales through an alternative, profitable channel, but exposes our products to consumers who may not have had the opportunity to previously try them,” he added.
“We are very excited about our agreement with Zirh Holdings,” said Global Vice President of Marketing and Strategic Planning Janice Jackson. “Zirh has an excellent reputation for quality and they clearly have mastery in terms of understanding the men’s market.
“Jafra is implementing substantial resources around increasing brand presence and impact in the US. This agreement, and the forthcoming offerings created out of it, will further that initiative.”
The first line of Zirh products to be made available exclusively through the Jafra network will consist of eight skin care skus. The line will be launched international in July 2009, with the US market following one month later.
As part of the new initiative, Zirh recently hired Juan Gomez as Jafra Project Manager, to oversee the Jafra project. For the ten years before joining Zirh Gomez was with Avon, where he held various marketing and product development positions.
During his tenure at Avon he participated in the development of successful fragrances such as Derek Jeter’s Driven and U by Ungaro.
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