Travel retail boutique agency 2.0 & Partners has appointed Nevena Venter to lead its Business Development & Project Management in the Middle East.
As part of her remit, Venter will oversee the company’s key Middle East expansion, driving the adoption of Customer eXperience Management (CXM) solutions to improve the travel retail experience.
A well-regarded industry professional, Venter builds on her ten years at Abu Dhabi Airports with extensive knowledge of the region’s market trends and its rising influence in global travel retail.
Venter said: “I’m excited to join 2.0 & Partners and embark on this new journey in travel retail. The Middle East is a dynamic and fast-evolving market, and I truly believe we have the tools and insight to elevate the experience for shoppers and partners across the region.”
Her priorities will include advancing 2.0 & Partners’ CXM services – notably Strategic Mystery Shopping, Retail Academy 2.0 and the expanding Academy training suite, which offers specialised courses for specific shopper groups and frontline skill sets.
The latest additions to the Academy programmes include the Middle Eastern Excellence Academy, focused on elevating service for Middle Eastern shoppers; and the Airport Ambassador Academy, which trains frontline airport teams to embrace a hospitality-first approach across the travel ecosystem.
2.0 & Partners CEO Fabio Bernardini said: “We are delighted to welcome Nevena to the team. Her market knowledge and proven leadership will be invaluable as we continue to grow globally and enhance the support we provide to our partners.
“This is an exciting chapter for 2.0 & Partners, and I look forward to the success we will build together.” ✈
