COLOMBIA. Omnichannel travel retailer 3Sixty Duty Free & More has begun trading in the new terminal at Aeropuerto Internacional Matecaña de Pereira, establishing the company’s presence in the heart of Colombia’s coffee region.
The multi-year contract was awarded by airport company Operador Portuario Aeropuerto Matecaña (OPAM) in late 2023. The agreement includes the development and operation of arrivals and departures stores. These, said 3Sixty in a statement, will “elevate the passenger experience with modern retail environments, locally relevant assortments and seamless service”.
The stores are powered by 3Sixty’s omnichannel retail solution, integrating digital tools with in-store personalisation. The product offering will soon include local Colombian favourites, such as Aguardiente and regionally crafted rum.
“Our collaboration with Matecaña International Airport marks another step in our strategy to grow in high-potential regional airports,” said 3Sixty Chief Operating Officer Alex Anson. “We are proud to bring a modern duty-free experience that combines local flavour with the world’s most sought-after brands. Our goal is to elevate the passenger journey and contribute to the continued growth of Pereira as a key travel hub in Colombia.”
Early customer response has been positive, said the retailer. “Many passengers previously made duty-free purchases at departure airports, unaware of local availability. With the introduction of these stores, travellers are now opting to shop upon arrival—attracted by competitive pricing and the convenience of in-terminal access. Sales momentum continues to build as passenger awareness grows.”
This launch represents a further step in 3Sixty’s broader Latin American growth strategy and, it said, “reaffirms the company’s dedication to delivering thoughtful, locally attuned and digitally-enabled retail experiences across the region”. ✈
