USA. Avolta-owned Hudson has been awarded a ten-year contract to open 20 stores spanning more than 19,000sq ft across four concourses and the Domestic Atrium at Hartsfield-Jackson Atlanta International Airport (ATL).
The contract, awarded by the City of Atlanta presents an expanded partnership under ATL Skypointe (the airport’s various services and amenities), embraces two distinct retail packages, each in collaboration with local, certified ACDBE partners.
As the busiest airport in the world by total passengers, Atlanta served nearly 108.1 million travellers in 2024. Hudson already operates nearly 40 locations at the airport, including Brookstone, TumiI, Michael Kors, MAC Cosmetics, Kiehl’s and numerous travel convenience stores.
Under the new contract, Hudson will expand its retail offering to feature additional globally recognised lifestyle brands, tech-forward travel essentials, and curated local artisan goods.
“ATL is building a concessions programme that reflects the diverse desires and needs of its global audience, and we are honored to be selected as a partner to collaborate on its retail revitalisation,” said Avolta President and CEO North America Steve Johnson.
“This opportunity reflects the strong alignment and trust between our two organisations, and we’re committed to delivering a shopping experience that truly serves travellers.”
“Hudson’s expanded presence at ATL marks an exciting new chapter in our concessions program,” said Hartsfield-Jackson Atlanta International Airport Senior Deputy General Manager Tyronia Smith.
“Its presence aligns with our mission of delivering travellers an unparalleled blend of global brands, innovative retail concepts, and locally inspired offerings that reflect the spirit of Atlanta.”
Hudson’s new stores will open in phases across Concourses T, A, B, and C, as well as the airport’s Domestic Atrium starting in early 2026.
Renowned international brands Tumi, Kiehl’s and Johnston & Murphy will be joined by Hudson’s proprietary technology and beauty concepts iPorte and Simply Beauty.
Hudson’s SoAtlanta will blend national specialty brands, including sunglasses, apparel and cosmetics, with exclusive local items.
Additionally, two Ink by Hudson bookstores will offer book fans a gateway to a world of destinations with a curated collection of popular and specialty books, including picks by local indie bookstore 44th & 3rd.
Further enriching the sense of place, Hudson will partner with over 200 local small businesses, including Atlanta Beltline Marketplace, to offer fresh, locally crafted products.
These will be sold through a collection of travel convenience stores created exclusively for ATL.
They include: Maple and Magnolia; Atlanta Beltline by Hudson (a hybrid concept with Costa Coffee); Westside Co; Atlanta Magazine; UrbanOak by Hudson (a hybrid concept with Starbucks); and Shellis News.
Complementing this tribute to local artisans, Hudson will honour Atlanta’s celebrated role in the American civil rights movement at Atlanta Reflections and the city’s rich Historically Black College or University (HBCU) heritage at Legacy ATL.
Digital technology will be an essential part of the new shopping experience, with in-store technology such as self-checkout, allowing for greater convenience and speed.
Travellers will also be able to enjoy the benefits of the Club Avolta loyalty programme, gaining access to exclusive offers, rewards, and cross-promotions.
Hudson will operate the new locations with six local entrepreneurs and certified Airport Concession Disadvantaged Business Enterprise (ACDBE) partners:
- Shellis Management Services, Inc. (Clark Sharpe)
- Paramount Consulting Group, LLC (Tharon Johnson)
- Diversified Concessions Group, LLC (Alicia M. Ivey)
- US Concessions, LLC (George E. Matlock)
- Trans-Air Concessions, LLC (Felker W. Ward III, Kristen Lee Barnett, and Felker W. Ward Jr;
- ATL Concession Partners, LLC (Jordan Heard). ✈
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