 |
Maxxium’s Managing Director of Global Travel Retail, John Mangiacapra: “The worldwide duty free & travel retail market is very dynamic and has substantial potential for brand development and growth as international business and leisure travel is set to continue its impressive growth.” |
INTERNATIONAL. Maxxium Worldwide, the global premium wine and spirits distributor, and its shareholders today announced that it will expand significantly its Global Travel Retail (GTR) operations to cover a number of new regions, making it “a truly global player in the duty free and travel retail market”.
Maxxium will add the US, Caribbean, Latin America, the Middle East, India, Africa and parts of Eastern Europe to the markets it currently services, including Asia Pacific, Europe, Canada, Mexico and parts of South America. The Nordic travel retail distribution operations of Maxxium and one of its shareholders, V&S Group (owner of Absolut vodka), will also be merged.
It is expected that the phased expansion will be completed by the end of 2005, creating a fully global organisation covering all travel retail markets in the world and providing a single contact for customers worldwide. The expanded organisation is expected to sell 3 million cases worldwide, a significant increase on current levels.
Maxxium said its decision to expand its GTR operations “highlights the importance of the international duty free and travel retail market to premium wine and spirit brands, and the need to offer global partnership to international operators in the industry while also optimising opportunities on a local and regional level.”
Maxxium’s Managing Director of Global Travel Retail, John Mangiacapra said: “The worldwide duty free & travel retail market is very dynamic and has substantial potential for brand development and growth as international business and leisure travel is set to continue its impressive growth.
“The business opportunities this offers are reflected in the sophistication of the international travel retail market and the high level of investment being made to create some of the best retail shopping environments in the world.
“We and our shareholders are excited about consolidating our position in the global travel retail market through our planned expansion, and look forward to tapping into the growth opportunities it offers for the world class brands we represent.”
Background: Maxxium Global Travel Retail, one of the top three travel retail suppliers, is a division of Maxxium Worldwide, which is jointly owned by four independent drinks companies – The Edrington Group, Jim Beam Brands, Remy-Cointreau and V&S Group.
As well as its shareholders’ brands – The Famous Grouse scotch whisky, Jim Beam bourbon, Rémy Martin Cognac and Absolut vodka among others, Maxxium Global Travel Retail acts as distributor for a number of premium third party brand owners, including Beringer Blass Limited, Brown Brothers, Faustino, Jagermeister, Jose Cuervo, Maison Louis Latour, Marchesi Antinori SRL, Masi, Robert Mondavi Winery, and Whyte & Mackay.
MORE ON MAXXIUM
V&S to handle Cruzan Rum in duty free through Maxxium – 18/03/04
