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Karelia says it is enhancing its brands with a wall-unit display case customised for airport and border shops that can hold up to 200 cartons |
GREECE. Greek cigarette manufacturer Karelia returns to TFWA World Exhibition in Cannes this October with an array of American and Virginian blends.
Apart from advertising and promotional campaigns, Karelia says it is enhancing its brands with a branded wall-unit display case customised for airport and border shops that can hold up to 200 cartons.
The brands on display at the show include:
George Karelias and Sons (Full Flavor, Superior Lights, and Plain Ovals): The luxury brand known for its embossed shoulder boxes and Virginia blend.
Karelia Slims (Regular, Ultima and Menthol Lights): Karelia’s number one export brand presented in colorful stylish packs.
Karelia Lights Round Corner: It offers a fine blend of Virginia tobaccos that comes with a packaging that has a Round-Corner pack format.
Karelia Royal: This brand also offers ‘the finest’ Virginia blend. This year the company launched Karelia Royal Lights, a new extension of this brand family.
Wellington: A premium blend cigarette created from carefully-selected tobaccos.
American Legend: An American blend cigarette ‘offering a classic all-American taste’.
Karelia will be available at Stand L71 Green Village and also at the Harbour Village on the Yacht Ineke IV.
MORE STORIES ON KARELIA
Karelia posts strong growth on the back of international expansion – 15/03/04
Karelia announces impressive first half sales and Cannes plans – 22/09/03
