SINGAPORE. Yves Saint Laurent has stepped up its presence in Singapore with a new flagship counter at Tangs Beauty Hall.
Covering 500sq m, the new YSL counter features a new black and white design concept.
At this flagship counter, interaction is key. It features make-up bars that have been custom-made not only to showcase the products available, but also to make sampling as easy and enjoyable as possible.
Constructed from white crystal glass, the skincare bar is another new feature that sports different colour codes to deliver an easy understanding of YSL’s skincare collection.
In addition, consultants are on hand to provide personalised skincare analysis.
The fragrance area incorporates a wall display with thematic lighting.
The new counter will play host to a series of events, including make-up demonstrations by top make-up artists.
Moreover, YSL has created a Beauty VIP Rendez-Vous room (pictured) for its most loyal customers. Designed to resemble a boudoir concealed behind white tulle curtains, the area features mirrors and white moiré leather.
Customers will be offered one-to-one make-overs, personalised skincare consultations and mini make-up workshops, while listening to soft music and relaxing with warm tea.
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