 | An animation to maintain our leadership Slight changes have been made to the bottles to make the customer rediscover CLASSIQUE & LE MALE. With its play of clear and frosted glass, the CLASSIQUE corset-bottle now wears the GAULTIER signature embossed in the small of its back. LE MALE now bears the touch of its creator on its skin: the Gaultier label is engraved in relief on the upper back of the famous sailor’s shirt. The link with Jean Paul Gaultier is strengthened, making the products more upscale. More information on Jean Paul Gaultier perfumes? www.jeanpaulgaultier.com . |
An animation to recruit new consumers thanks to one-shot offers on both lines: |
on “CLASSIQUE”… • CLASSIQUE EDT 75 ml refillable: A new metallic pink corset dress, inspired by one of Jean Paul Gaultier’s emblematic corsets, to grab the attention of the consumer! – Suggested retail price: 61€ • CLASSIQUE EDT 2×20 ml purse spray: |  |
“¦ and on “LE MALE””¦• LE MALE EDT 40 ml: A small collector size with its reusable Gaultier-branded neck cord gets higher impact on the shelf thanks to a transparent box. Suggested retail price: 36€ • LE MALE great skin: 2-in-1: |  |
 | An animation to increase the average basket: During the animation, for the purchase of a large size CLASSIQUE or LE MALE EDT and a complementary product of the line, the consumer is exceptionally offered a travel size of: • a CLASSIQUE 30 ml Body Lotion or 30 ml Shower Gel | |
An animation with an impactful Scenery DramatizationThanks to a creative and innovative scenery linked to Jean-Paul Gaultier spirit, this animation will boost the sales of the only one couple in the history of perfumes during Spring time. | ||
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