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Eau de Parfum Tendre: the latest reinterpretation of the original Prada fragrance |
SPAIN. As revealed by The Moodie Report.com last year, (click here) the Puig group is to extend its Prada Parfums portfolio with a new feminine scent, Prada Eau de Parfum Tendre.
As its name suggests, this latest re-interpretation of the signature Prada fragrance is a lighter version of the original, and particularly suited to Asian markets. The worldwide launch is scheduled for the second half of the year.
The juice is a new combination of the original’s four key ingredients: patchouli leaves, sandalwood, labdanum and benzoic, “re-mixed” by IFF’s Carlos Benaim and Clement Gavarry.
The flacon and packaging are similar to those of the original fragrance. The colour-scheme this time, however, is a pale pink background, offset with a prune logo on a Champagne textile label.
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The new 212 On Ice duo from Carolina Herrera |
Prada Tendre will be available as a 30ml, 50ml and 80ml edp, plus a refillable 80ml edp spray version.
In other news, the Puig group has updated its Caroline Herrera 212 On Ice franchise with a new duo for summer 2006.
The women’s version features tangerine and red fruits, on a base of sandalwood and musk. This year’s fragrance flacon is coloured shocking pink, presented in the signature “”melting ice cube” transparent outer packaging.
The men’s version – described as a burst of calming cool – is characterised by notes of citrus, nutmeg, incense and sandalwood. The rectangular flacon is coloured icy blue.
The theme of this year’s duo is Ice Bar. Accordingly, Puig has created special pink and blue flashing ice cubes with which to promote the fragrances.
MORE STORIES ON THE PUIG GROUP
The Puig group unveils Prada Man – 11/11/05
The Puig group shows off Herrera’s icy new cool – 16/03/05
