SWITZERLAND/UK. La Prairie is this month introducing its Cellular Treatment Colour Système to Europe, exclusively via Harrods in London. The collection is described as an innovative line of luxury treatment cosmetics.
“This new venture is a result of huge customer demand for our colour line, which has been enjoying success in the US and Canada since 1990,” explained La Prairie President Lynne Florio. “We are proud to enter the European market today exclusively at Harrods, a perfect partner for La Prairie.”
Marigay McKee, General Merchandising Director for Fashion & Beauty at Harrods, added: “La Prairie cosmetics is a fusion of aesthetic beauty, premium luxury and the exquisite combination of the two makes for a magnificent colour offer.
“We are very pleased to announce the exclusive launch of La Prairie Colour at Harrods, a long awaited launch for La Prairie skincare devotees – who until now have had to buy into other brands for colour cosmetics. There is a long waiting list already.”
The Cellular Treatment Colour Système comprises a collection of anti-ageing treatment foundations, cheek enhancers, lip colours, eye and lip effects, automatic brow, lip pencils, eyeliners, and mascaras.
The make-up products are presented in silver packaging reminiscent of La Prairie’s Skin Caviar Collection, complete with detailed caviar “pebbling” and jewellery-inspired casings.
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