SINGAPORE. Phoenicia Trading (Afro-Asia), best known for its award-winning cigars outlet at Beirut Airport, has been awarded the wine concession at Changi Airport Terminal Three after a blockbuster bid. And it has also picked up the cigar concession at the new facility, which is due to open in early 2008.
Phoenicia’s minimum monthly guarantee offer for the Changi wine concession was over S$100,000 more than the only other bidder, DFS Venture Singapore. Phoenicia offered either 22% of the total monthly gross sales or a minimum monthly guarantee of S$118,465, whichever is higher. DFS offered 12% of the total monthly gross sales or a minimum monthly guarantee of S$18,000, whichever is higher.
For the cigar business Phoenicia offered rental of 25% of the total monthly gross sales or a minimum monthly guarantee of S$160,000, whichever is higher. It headed a rival offer from Pacific Lifestyle Concepts.
Phoenicia is one of the world’s most powerful Cuban cigar distributors. The company is best known for its long-established and successful joint-venture distribution relationship with Cuban cigar house Habanos.
It also runs travel retail’s most acclaimed – and most spectacular – cigar area, featuring the world’s first airport duty free Casa del Habano shop, at Beirut Airport. The Frontier Award-winning 450sq m cigar area embraces two walk-in humidors, including one for vintage and limited-edition lines, and a VIP lounge.
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Phoenicia Trading heads DFS with aggressive bid for Changi T3 wine concession – 28/02/07
Phoenicia Trading backs Changi ambition with strong bid for T3 cigar concession – 23/02/07
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