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Euroitalia’s new fragrance VERSACE is now available from all Nuance-Watson Perfumes & Cosmetics stores at Singapore Changi Airport |
SINGAPORE. Euroitalia has launched its new Versace fragrance for women this month exclusively at the Nuance-Watson (Singapore) Perfumes & Cosmetics stores at Singapore Changi Airport.
The exclusive launch is the first in Asia Pacific airports and ahead of the domestic market and follows the success of last year’s exclusive launch of Versace Bright Crystal with Nuance-Watson at Changi Airport.
The new fragrance for women, called VERSACE, is described as a luxurious floral, fresh and sparkling fragrance. The linear bottle is enveloped by elegant Versace signature packaging.
The launch comprises a wide range of promotional spaces and broad visual exposure in Nuance-Watson stores.
Initial customer response has been favourable, according to the retailer. “Many are finding the scent to be sensual and easy to wear and the packaging, which is engraved with the iconic Versace medusa emblem, to be elegant and luxurious,” it said.
According to Nuance-Watson, a survey has shown that the Italian fashion brand is the top-of-the-mind luxury brand among Asians.
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Highly visible: The launch covers a wide range of promotional spaces and boasts major visual exposure |
“With increased travellers’ spending power, especially evident among customers from the People’s Republic of China, shoppers are willing to pay a higher price for a premium product and a brand name like Versace,” the retailer said.
Nuance-Watson (Singapore) Executive General Manager Ken Tse commented: “We are glad to work with Euroitalia on yet another successful exclusive launch to offer such luxurious products to passengers in Changi Airport. Since the brand’s maiden launch with us in 2005, Versace’s sales up to today have tripled.”
Euroitalia Export Manager Gianluca Castagnetta commented: “Following the successful exclusive launch of Versace Bright Crystal with Nuance-Watson (Singapore) at Changi Airport last year, Euroitalia will continue the momentum and the excellent partnership with Nuance-Watson (Singapore) to introduce the new VERSACE fragrance for women this year. Changi Airport will be the first airport in Asia Pacific to launch this new exciting feminine line.”
He added: “The excellent co-operation between Nuance Watson (Singapore) and Euroitalia will once again offer another new fashionable lifestyle product to all passengers. The new VERSACE visuals and strong impact together with Nuance’s wonderfully designed stores at Changi provide the most ideal location for the launch. This partnership re-affirms our commitment in unparalleled travel retail standards worldwide.”
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