US. Inter Parfums Inc has strengthened its export team with a key personnel appointment as it expands its worldwide distribution for Banana Republic and Gap beauty products.
Herve Bouillonnec joins the New York-based company as International Export Director for Gap and Banana Republic Beauty. He was formerly Americas Division Director at YSL Beauté.
“Inter Parfums Inc has the licences for the two brands and is setting up a worldwide distribution including local markets and travel retail. This is a very exciting project,” Bouillonnec told The Moodie Report. “The brands are currently sold within their own stores in the US local market.”
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| Discover – the latest collection from Banana Republic – includes Black Walnut (far left), recent winner of a Best Masculine Fragrance award in Fiji |
He explained that the beauty house would capitalise on the international awareness of the two fashion brands in domestic markets and that travel retail would be key to the company’s plans.
“These brands have a very strong brand awareness supported by an international fashion distribution in territories such has the UK, Canada, France, Japan, Singapore, Malaysia and the Middle East,” he said.
“Our beauty business will use this strength to launch within these countries to capitalise on awareness. The travel retail channel in the Americas will obviously be an important part of our strategy.
“Many distributors and clients are already showing strong enthusiasm, which proves to us once more that these brands have excellent an opportunity to become among the major brands within our industry,” he enthused.
About Inter Parfums Inc
Inter Parfums develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Burberry, Lanvin, Paul Smith, ST Dupont, Christian Lacroix, Quiksilver/Roxy and Van Cleef & Arpels and has controlling interest in Nickel SA, a men’s skincare company. It has an exclusive agreement with Gap Inc, under which it designs and manufactures personal care products for Gap’s and Banana Republic’s North American stores. In addition, Inter Parfums produces and supplies mass-market fragrances and fragrance-related products. The company’s products are sold in over 120 countries.
MORE STORIES ON INTER PARFUMS
Burberry Parfums names new President – 29/11/06
Inter Parfums joins forces with Van Cleef & Arpels – 05/10/06
Inter Parfums and Quiksilver sign global beauty licence – 30/03/06
