HONG KONG, CHINA. China Duty Free Group is marking cdf Beauty’s sixth anniversary with an immersive ‘Brilliant Summer Beauty Bash’ campaign at its store in Citygate Outlets, Tung Chung.
Running from today (21 July) until 1 September, the event offers a one-stop beauty journey through four themed activations centred around summer vibes, trending collectibles, shopping rewards and summer beauty experiences.
A dedicated Tao Ti vending machine offers refreshing drinks to visitors, while to create a standout summer moment, cdf Beauty is inviting customers to join the ‘Poolside Pong – Win Instantly’ game with qualifying purchases of HK$1,000 (US$127).
Prizes include Labubu collectibles, beauty products, 52Toys blind boxes and cash vouchers, with total rewards worth HK$360,000 (US$45,870).
Exclusive benefits are also available under the ‘Dream Flight – Get Set Go’ campaign, created in collaboration with Hong Kong Airlines.
The ten highest spenders will win travel rewards and prizes courtesy of Hong Kong Airlines, with round-trip Hong Kong–Sydney tickets among the highlights. To enter, shoppers must register their purchases on the campaign website during the promotion.
The campaign highlights seasonal beauty essentials, including sunscreen, waterproof cosmetics and lightweight foundations. Shoppers can enjoy discounts of up to -30% on selected items, with participating brands also offering exclusive gift sets and limited-edition box sets.
cdf Beauty has also brought a vibrant summer party concept to its Citygate Outlets store, offering a playful photo backdrop, complete with exclusive trial experiences for key beauty products. ✈
