Frey Wille looks to Egypt and Malaysia for growth – 07/11/08

Cairo International Terminal 3 is one of the latest destinations for Frey Wille’s airport duty free shop-in-shop concept


AUSTRIA. Fast-growing enamel jewellery specialist Frey Wille is to open two major airport duty free shop-in-shops at Cairo International Terminal 3 and Kuala Lumpur International, in line with the brand’s domestic market development strategy.

Frey Wille Duty Free Director Wessam Elmona said: “Frey Wille believes in the importance of the duty free business and we are continuing to develop duty free shop-in-shop concepts.

“This development comes hand-in-hand with the rapid development of the brand worldwide. Our focus is on the duty free business and our own flagship stores.”

This shop-in-shop at Kuala Lumpur Airport is in line with the jewellery brand’s domestic market development in Malaysia


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