SINGAPORE. Lagardère Services Asia Pacific has opened the first-ever Billabong airport store at Singapore Changi Airport.
The 92sqm shop in Terminal 3 is also the first Billabong store to be opened by Lagardère Services Asia Pacific.
Billabong is described as an iconic Australian surf brand with a history of producing high-quality surf and sportswear. The Changi range includes clothing, accessories, watches, bags and
footwear.
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The idiosyncrative look of the Billabong range and in-store merchandising appeals to a wide youth audience |
Lagardère Services Asia Pacific CEO Scott Raisin said: “We are honoured to be the first to represent
Billabong in travel retail. As one of the world’s leading lifestyle brands with a tradition in providing quality, functional surfwear, Billabong will be an exciting addition to the mix at Changi Terminal 3.”
Billabong Retailer Operations Manager Jason Neely said the store represented an exciting new phase in the development of the Billabong brand in Asia Pacific. “Billabong is focused on building its presence in the Asian region and the opening in Singapore of the world’s first Billabong branded airport store illustrates the brand’s commitment to the region,” he said.
“This is a significant move for Billabong so it is comforting to be partnering with Lagardère Services Asia Pacific, one of the world’s best airport retail operators.
We feel the combination of a world leading retailer and a world leading brand will add an exciting new dimension to the Changi Airport retail mix,” he added.
ABOUT LAGARDÈRE SERVICES ASIA PACIFIC
Lagardère Services Asia Pacific operates more than 100 retail concept stores throughout the Asia Pacific region within the Book, Press, Convenience and Specialty categories. Of these, 12 stores are located at Changi Airport under the brands Discover Singapore, Bijoux Terner, TimesNewsLink and Kaboom.
ABOUT BILLABONG
Billabong is a leading youth lifestyle brand and owns ten of the world’s leading boardsport brands, which complement the core Billabong range.
The brand has over 250 stores in major cities around the world, and its products are sold in over 10,000 outlets in more than 100 countries.
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