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Thanks to their aerodynamic design, Senz Umbrellas will not invert in winds up to a force 10 |
INTERNATIONAL. Dutch company Senz Umbrellas is to make its debut at the upcoming TFWA World Exhibition in Cannes via its travel retail distributor Global Lifestyle (stand number: Blue Village F27).
After a successful Asia Pacific travel retail launch following the TFWA Asia Pacific show in May, Senz Umbrellas is now stepping into European travel retail by exhibiting at the TFWA World Exhibition in Cannes for the first time.
The award-winning Senz Original umbrella is designed not to invert and is windproof up to a force 10. It has won many worldwide design prizes, most recently the IF Product Design Gold Award 2009, and is a best-seller in many countries, such as Japan, US, Canada, Netherlands, UK and Germany.
Global Lifestyle Managing Director Melvin Broekaart said: “Playing with the wind has become not only easy and comfortable, it’s a lot of fun too! The Senz Mini easily slices its way through all winds, and is windproof up to 40mph. With many of the rainiest countries of the world being situated in Europe, Senz Umbrellas are well positioned to become a necessity for travellers on their way to these countries as well as a great gift for those living in them.”
Due to its aerodynamic design, the Senz Mini umbrella always finds the most comfortable position in the wind. The foldable umbrella has a unique frame with variable rib lengths, which is described an innovation in the umbrella industry.
The handle is said to guarantee top performance in all weather conditions, while the “˜eye-savers’ are designed to protect your eyes.
Visit www.senzumbrellas.com
About Global Lifestyle
Global Lifestyle was formed in 2007 as a worldwide distributor of gift and design products within duty free and travel retail. Its founders have a long-standing history in the trade and the company forms part of an international network of travel retail suppliers.
Global Lifestyle represents, distributes and sells a range of branded gift and design items to airlines, airports, cruise and ferry lines, military PX and diplomatic stores worldwide, facilitated by its bonded warehouse in the Netherlands and offices in Dordrecht (the Netherlands) and São Paulo (Brazil).
Global Lifestyle handles exclusively the worldwide duty free and travel retail sales for Iittala, Marimekko and Senz Umbrellas, and has in its portfolio the global brands LeCreuset, Lexon, Screwpull and SIGG.
Global Lifestyle is a member of the Tax Free World Association (TFWA) and the International Association of Airport Duty Free Stores (IAADFS) and exhibits at all major travel retail trade shows.
For details, contact Melvin Broekaart, Managing Director, Global Lifestyle, Brazil tel: +55 11 3717 4345, or e-mail mbroekaart@global-lifestyle.com Visit www.global-lifestyle.com
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Global Lifestyle on a mission to create a new category – 27/11/08
Global Lifestyle heads to Cannes with gift displays – 22/10/08
