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The world’s first Bric’s X-Bag store has begun trading in Singapore’s ION Orchard shopping mall |
ITALY. Italian leathergoods supplier Bric’s has opened the world’s first X-Bag store, in Singapore’s ION Orchard shopping mall.
Since the opening of the Bric’s boutique inside the Takashimaya department store in 2009, Bric’s has been enjoying “excellent” growth in the Singapore market. The new X-Bag store represents another milestone for the brand to further its expansion into the Asian market, the company said.
Located at the ION Orchard walkway towards the SMRT Orchard Station, the open-concept X-Bag store was designed to stand out with its colourful collection of bags, framed by the animated ceiling and wall feature of the ION Orchard basement.
Boasting the most comprehensive collection of X-Bags in southeast Asia, the new store features more than 30 variations, including totes, weekenders and backpacks in different sizes to suit every occasion. Described as feather-light and practical, the bags come in bright colours or subdued tones.
About Bric’s
Established in 1952, Bric’s specialises in luxury travel goods and accessories. The company’s X-Bag is made from lightweight, stain-resistant polyamide nylon material fashioned with quality leather trims.
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