Italian leather goods brand Furla has announced details of its latest worldwide travel retail store openings.
February 2012 sees the first Furla locations opening with CNSC in China. Both 15sq m areas are within the generic leather goods stores at the downtown gallerias in Beijing and Harbin.
“These are the first two locations within a very active travel retail programme with CNSC for Furla in China this year,” said Head of Travel Retail Gerry Munday.
“We’ll be opening with the new Spring/Summer 2012 Collection at both stores and are very excited and confident of the reaction from customers. China holds huge potential for the brand and we’re absolutely delighted at the response from retailers to date.”
In addition, Furla’s location at Sunrise’s Terminal 3 store at Beijing International Airport is being refurbished this month, creating a new 20sq m personalised space for the brand.
Next month also sees an 8sq m space opening within the fashion store at Cairo International Airport, again featuring the Spring/Summer 12 collection.
Furla debuts in Fashion Avenue
December 27 saw the opening of a 3m x 2.5m wall bay with Ever Rich at the fully renovated Taipei Song Shan (Songsang) International Airport, Taiwan.
Located in the new Fashion Avenue, Furla sits alongside other leading brands such as Adidas, Nike, Lacoste, Kipling, Piquadro and Samsonite. Initially opening with the Autumn/Winter 2011 collection, Spring/Summer 12 will be on offer early in the New Year.
“This is a fabulous location for Furla,” continued Munday. “With over 30 daily flights to Tokyo Haneda airport and various airports in China, including Shanghai Hongqiao, Pudong, Wuhan, Fuzhou, Hangzhou, Tianjin, Xiamen, Chengdu and Chongqing, this is another great opportunity for us to develop our business with visitors to and from China.”
First-time exhibitor at IAADFS
In other news, as Furla prepares to exhibit for the first time at the IAADFS Duty Free Show of the Americas in March (Booth 2021), Munday announced two summer openings. They are a 15sq m shop-in-shop at Las Vegas Airport in Terminal 3 with The Nuance Group and a 12sq m zone at the Senses Duty Free downtown Galleria in San Domingo, Dominican Republic.
“We are delighted to be going to the IAADFS show as a first-time exhibitor with listings in the Americas already confirmed,” enthused Munday.
“We are very confident of the potential for Furla in the Americas travel retail and this new business makes us even more upbeat about the brand’s future. In Orlando we will be introducing the Autumn/Winter 12 Collection which really is fantastic, and look forward to welcoming buyers to our booth during the show.”
For details, contact Gerry Munday, Head of Travel Retail, tel: +34 609 173 706 or e-mail gerry.munday@furla.com Visit www.furla.com
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