Lancôme promotes Rouge In Love lipstick line with new video clip

Lancôme has unveiled a new video clip, to support the launch of its new lipstick collection, Rouge In Love, fronted by actress Emma Watson. The line is rolling out into travel retail worldwide this month.

https://youtube.com/watch?v=p_i37HLwBTY

The clip features a song created exclusively for the brand by French duo Brigitte. The clip was created by Adria Petty.

Rouge In Love is said to deliver long-lasting colour and shine. It also offers a buildable make-up finish, to facilitate a tailor-made look. The new lipstick is presented in modern, metallic packaging. The case is a sleek, brushed silver, with a mirror motif on the front inscribed in red with the words “Rouge in Love”.

The collection is divided into three distinct sections, with colours to suit different times of the day, or the different moods of consumers. In total there are 24 shades, split into three separate segments: Jolis Matins, Boudoir Time and Tonight Is My Night.

The Jolis Matins shades of Lancôme’s new Rouge In Love lipstick collection, on-counter in travel retail from February


In other news, to celebrate the launch of Rouge in Love, jewellery designer Solange Azagury-Partridge has created a limited-edition version of her iconic Hotlips ring, in shades to complement the new lipstick collection. 50% of the profits from the Solange for Lancôme Hotlips rings will be donated to a charity that works to combat AIDS in Africa.

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