Japanese luxury skincare and makeup brand Sensai will return to the TFWA World Exhibition this year under the Kao Corporation umbrella alongside fellow prestige brands Molton Brown and Oribe (Riviera Village RE11).
The brand will unveil its Autumn/Winter 2025 novelties alongside curated bestsellers that have driven its recent growth across domestic and travel retail markets.
Over the past two years, Sensai has defied headwinds in Asia Pacific and opened a flagship store in Shanghai, additional retail doors in Japan and made a strong market debut in Indonesia.
Further Asian market entries are planned for 2026, signalling a sustained focus on regional expansion. Notably, the brand said it has enjoyed increasing demand from Chinese shoppers, amid a general softening of Chinese spend in the channel.
In Europe, Middle East and Americas (EMEA) – identified as another core growth region – new airport openings are planned for later this year, building on consumer awareness generated by its domestic network.
At the TFWA show, Sensai will focus on its mid-to-prestige product portfolio, particularly the signature Double Moisturising ritual – central to its Saho skincare philosophy.
With an emphasis on key ingredients such as Koishimaru silk, in addition to improved services and immersive skin treatments, Sensai’s objective is to communicate its Japanese heritage and expertise at the show.
The brand will co-host a cocktail party on 29 September with Molton Brown and Oribe, offering a preview of its forthcoming product innovations.
Leading the new launches is Total Form Expert Cream; an anti-ageing innovation featuring Koishimaru Silk EX. The cream is designed to deliver visibly firmer skin after one application, more defined contours in three days and a sculpted face after continued use. It represents Sensai’s most advanced skincare technology to date and is expected to be a cornerstone of its global growth strategy.
Other highlights include Ultimate The Concentrate which is enriched with Sakura Eternal Complex that promotes skin vitality and radiance; a new Hydrating Fix Mist; a reformulated Glowing Base primer and the Radiant Glow Foundation developed with gel technology.
At the Cannes show, Sensai will spotlight its sustainability commitments with initiatives spanning responsibly sourced ingredients, recycled and recyclable packaging and luxury refill systems.
“Sensai’s accelerated growth in recent years reflects the strategic expansion of our prestige skincare and makeup portfolio across both domestic and travel retail channels,” noted Sensai EMEA General Manager Julien Noilou. “The exceptional quality of our products, aligned with our authentic Japanese beauty philosophy, continues to resonate strongly with consumers worldwide.
“As we build further brand equity in key markets, global travel retail remains a critical platform to amplify our luxury positioning, engage high-value consumers, and create long-term value through selective, premium distribution. We look forward to reconnecting with our valued business partners in Cannes, and to forging new, strategic collaborations.” ✈
