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Bally business bags are classic and contemporary with practical features |
Bally has unveiled details of its Autumn/Winter 2012 campaign and new collections which will be showcased at the 2012 TFWA World Exhibition (Stand number: Riviera Village RC6). They include the Swiss luxury brand’s first eyewear collection.
The Autumn/Winter 2012 ad campaign is set in “a winter playground of effortless luxury set against the breathtaking alpine background that surrounds the chic Swiss ski resort of Verbier”, the company said.
Shot in early 2012 at Verbier’s prestigious Chalet d’Adrien, Bally chose the famous mountain resort
“to reflect the Swiss brand’s own heritage and ethos of striking contemporary elegance and fine detail”.
Launched in September 2012, the campaign was shot by New York-based photographer Norman Jean Roy, whose work includes covers for Vanity Fair and GQ as well as Vogue editorials.
The Bally campaign features the “aristocratic” faces of Caroline Trentini and Hilary Rhoda partnered with the European look of models Andrew Cooper and Robert Konjic, who also appeared in Bally’s Spring/Summer 2012 campaign.
The campaign showcases the brand’s luxury leather shoes, bags, accessories and ready-to-wear, and works to offset the rich seasonal tones of the collection against the crisp white backdrop of fresh snow. It was designed by Bally Creative Directors Michael Herz and Graeme Fidler to evoke urban luxury, gently contrasted by the serene snow-covered Swiss Alps.
Bally women’s Autumn/Winter 2012 collection
Inspired by a young woman’s visit to a Bally store with her diplomat father in the 1970s, at the time when Bally first launched ready-to-wear, Bally’s Autumn/Winter women’s collection seeks to capture “the romance of a high life lived around the world in dazzling locations with exacting standards”.
The journey leads into ‘The Bally Store’ where the brand’s nostalgia is re-created from an early Bally archive poster “in Kodachrome kitsch”, according to the Swiss house.
Bearing the understated yet chic urban design hallmarks of Bally Creative Directors Michael Herz and Graeme Fidler, this sophisticated lifestyle collection is said to offer luxury and elegance.
With leather to the fore, statement coats create sharp silhouettes. The simplicity of a jersey dress with a leather neckline is romantically softened by the skirt’s unexpected volume to temper the architectural silhouette.
Trimmed with sheared mink and soft shearling, a multi-faceted guard’s coat is crafted in bonded plonge leather.
The finish of a diplomat’s hand-made Bally Scribe shoe is transformed into elegant footwear and accessories.
The stacked heel of over-the-knee boots, booties and pumps, and the simplicity of a diplomatic case shrunk to a classic clutch in matt French calf with ostrich trim are signature pieces.
Colours span black, grey, pewter, brown, blue, red, pine and caramel.
Bally men’s Autumn/Winter 2012 collection
The Autumn/Winter 2012 men’s collection is said to evoke the spirit of a life lived outdoors charged with exhilarating journeys and inspiring pursuits, according to Bally.
The collection is dominated by technical detail, durable finishes and fine craftsmanship, and includes water-repellent waxed suede and calf leather shoes, waterproof zippers and a fold-over magnetic bag closure designed to protect from the elements.
The highly technical detail of the outerwear is distinguished by pieces notable for their innovative use of leather and technical fabrics. Designed to protect the urban traveller from the elements, the pieces include a calf leather storm coat backed with Shetland wool twill.
A subtle gold and silver leaf print dominates the garments and a weather-beaten effect completes the look.
The shoe collection is founded on Bally’s signature Scribe with its Goodyear welting. Blake construction has been introduced to a range of dress office shoes for smart seasonal style. Bally has also increased its focus on relaxed men’s moccasins.
The theme of outdoor adventure continues with the men’s bags featuring robust luggage, messengers and cross-body bags.
Colours span black, brown, old silver, old gold and bronze.
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Bally brogues for men and women showcase the brand’s iconic brogue detail |
First Bally eyewear collection
Bally announced a partnership with the international eyewear group TWC L’AMY in January 2012 for the eyewear collection’s development.
Created in collaboration with Bally’s Creative Directors Michael Herz and Graeme Fidler, L’Amy Group’s design team has sought to capture the aesthetic of Bally’s accessory and ready-to-wear collections while also reinterpreting the Swiss brand’s signature elements: the red and white Trainspotting stripe, the Mountain Goat motif, the Bally Crest and the Block-B.
Launched at the Silmo trade fair in October 2012, the men’s collection centrepiece is a classic aviator model featuring a bridge nosepiece and temples lined in leather. Bally’s Block-B is crafted from metal mounted inside the temples placed at the end tip. Lenses are available in brown or polarised green.
The sophisticated feminine style of the women’s collection is highlighted by a key oval, acetate frame whose temples are enhanced by intertwined leather and metal rings that are said to mirror the elegance of a Bally handbag chain. Lenses are available in grey or brown.
Divided into Fashion and Sport & Casual for women, and Top, Office and Casual for men, a wide range of models aims to ensure that every occasion is represented in line with Bally’s principals of timeless elegance and innovative design.
The collection will then be available in selected Bally stores from December 2012 and in specialist optical retailers from January 2013.
Women’s Fashion – Men’s Top and Office Ranges
Using titanium or leather frames that reflect Bally’s leathergoods focus, original design elements such as the Mountain Goat and Block-B have been added to the end tips for a polished finish.
A variety of shapes ensures a mix of modern and vintage appeal. Men’s models range from contemporary thin, rectangular frames to more vintage shapes such as the aviator or classic tortoiseshell.
Women’s models feature oversized shapes including square or rounded, butterfly frames or cat’s-eye shapes.
Colour detail plays an important role in maintaining the Swiss brand’s characteristic polished feminine finish.
Sport & Casual Ranges
Created for both men and women, Bally’s Sport & Casual eyewear is designed to represent the brand’s easy, versatile style. Sunglasses for daily use and leisure activities have been developed, with attention given to the discreet integration of Bally’s signature red and white Trainspotting stripe for an easy urban feel.
Frames are made from acetate and stainless steel and feature a variety of shapes including round and rectangular, to more enveloping sporty designs.
Lenses come in an array of colours including black and grey. The women’s collection features touches of colour such as red or toffee, which match Bally’s ready-to-wear and accessory collections.
Bally business bags for him and her
The new classic and contemporary Bally business bags are designed for men and women with many practical features.
The feminine Vendy is described as a sophisticated bowling bag for luxury bag lovers. Available in exotic python, the shoulder strap can be adjusted and removed to match the wearer’s daily needs. It also has a discreet external pocket.
The linear Beaumont Bakys men’s leather business bag is crafted from rich French calf and designed with internal and external pockets.
Both business bags are now available in-store.
Bally brogues for him and her
The Emyli Oxford brogue for women and the Scribe Albino derby shoe for men are said to showcase Bally’s iconic brogue detail and pay homage to the brand’s design aesthetic.
Described as “chicly boy-meets-girl”, the Emyli Oxford brogue seeks to make a style statement balanced between femininity and cool comfort.
The Scribe Albino derby men’s shoe is said to embody luxe style and professional polish.
Both shoes are now available in-store.
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Bally and partner Valiram Group reopen Singapore’s Resorts World Sentosa store |
Bally reopens Singapore Sentosa store
In domestic market news, Bally, in partnership with Valiram Group, has reopened its store in Singapore’s Resorts World Sentosa.
The 103sq m store caters to both male and female customers, showcasing pieces from the Autumn/Winter 2012 collection including shoes, bags and accessories, as well as men’s ready-to-wear.
Alongside the dedicated men’s and women’s sections, a space has been created to enhance the in-store experience, allowing customers time to relax, the company said.
The interior features white fossil stone floors and grey wool carpet. Soft alcantara panels and white walls aim to highlight Bally’s understated style.
A centrally located LCD screen beams Bally’s video montages, designed to add depth to the overall in-store experience.
Visit www.bally.com
