Beam Inc launched an exclusive travel retail range from Courvoisier entitled Le Voyage de Napoleon at the TFWA World Exhibition last month. It will be available from early 2013.
Le Voyage de Napoleon is a collection of the brand’s renowned VS, VSOP and XO Cognacs presented in new packaging, designed to appeal to modern, discerning consumers while tapping into the growing trend towards luxury products.
Inspired by one of the most famous travellers in history, Le Voyage de Napoleon celebrates the star that Napoleon called upon for luck at the start of each battle – a symbol which later became central to the design of the Légion d’Honneur, the military order established by the French conqueror.
The collection features a distinctive and opulent packaging design inspired by the journeys of Napoleon, said to be a figure intrinsically linked to Courvoisier’s rich, pioneering heritage.
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Le Voyage de Napoleon is a collection of the brand’s renowned VS, VSOP and XO Cognacs that celebrates the star that Napoleon called upon for luck at the start of each battle | |
Beam International Marketing Manager EMEA Nina Knezevic commented: “We are confident that Courvoisier Le Voyage de Napoleon will appeal to the world’s discerning drinkers as it offers Courvoisier loyalists a unique set of our key expressions across the price range, exclusive to this market.”
Beam Travel Retail Business Manager EMEA Antony Kime added: “Travel retail is a unique and important channel for Courvoisier and provides a great platform to showcase the brand to a global audience. Many travel retail customers look for premium brands with a point of difference to those found in domestic markets as they make the perfect luxury gift, so it is essential that we cater for this demand.”
Courvoisier has been handcrafting fine Cognac since the reign of Napoleon more than 200 years ago. It is the only Cognac house in the world to be awarded The Prestige de la France – the highest accolade for quality in France.
Legend has it that Napoleon held Courvoisier in such high regard that he chose it as one of his luxury items when sent into exile. Since then, the title “˜The Cognac of Napoleon’ has proudly adorned each bottle, the company said.
