Ciroc has released a travel retail exclusive packaging of its ultra-premium vodka, designed to reflect the product’s fresh, citrus taste.
L’Edition Luxe is a unique, brushed metal gift pack which also has a secondary function that keeps the one litre bottle cool.
Designed in sleek metal and blue acrylic, the abstract roundel design of the packaging is inspired by the key ingredients of Ciroc vodka: grapes grown in the legendary Cognac region of France.
Meanwhile, the pack’s cooling properties reflect the unique “˜snap frost’ cold fermentation process that gives the vodka its fresh, citrus taste.
With a recommended selling price of US$40, Ciroc L’Edition Luxe has been available in global travel retail channels (except USA) since 1 November and will be rolled out in USA from 1 December.
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The packaging has a secondary function to keep the bottle cool |
Diageo Global Travel Asia and Middle East Marketing Manager for White Spirits Chin Ru Foo said: “The stunning Ciroc L’Edition Luxe has been designed to reinforce Ciroc as the ultra-premium vodka choice this festive season – it is a beautiful pack, perfect for gifting or enjoying at sophisticated celebrations.
“We’re launching this pack to meet growing consumer demand. Last year, Ciroc was named Spirit Brand of the Year by Market Watch for its outstanding performance and unprecedented growth.
“Ciroc L’Edition Luxe gift pack is a great offering for customers and shoppers alike and will continue to drive this growth.”
The launch is being supported by high-profile in-store executions in airports throughout the world, including Singapore Changi, London Heathrow and Tel Aviv Ben Gurion.
